The Motivation of Festival Visitors - 1033 Words

1Article One: â€Å"A case study of Glastonbury an V Festival†5 2Article Two:7 Article One: â€Å"A case study of Glastonbury an V Festival† Phenomenon, Aims, Scope and Sources of Evidence The Phenomenon of the article is to implement the motives of visitors attending a music festival determining quantitative responses taken place at V Festival and Glastonbury in the UK in order to design better products and services aiming greater attendance and lure sponsors for funding. According to Lundberg (1990, as cited in Crompton amp; McKay, 1997) motives in the field of festivals and events is the least researched area in tourism, even though it is the central role in the decision-making process. Crompton amp; McKay’s study mainly†¦show more content†¦Most studies tent to draw on the seeking rather than escaping dimension and analyse Cromptons (1979) seven socio psychological motivational domains: socialization, novelty, rest and relaxation, prestige/status, education, value/intellectual enrichment, enhancing kinship and relations/family togetherness, and regression. These prospective consequences are ground-breaking in the research field, contradicting the ap proach of previous studies. The resources used by Gelder and Robison (2009) tribes from the early eighties to 2005. Although the early eighties seem prescriptive on the contrary there appear to be little research done on this subject. The authors use the research of Crompton amp; McKay (1997) as a back bone of their research. The research was mainly used for the design and the topics of the questionnaire. The investigation of Petrick and Li (2006) is used by Gelder and Robison as a basis of their research, encompassing the developments and trends in the music festival industry. (very descriptive on ad hoc basisThe authors consider the research of Yeoman et al. (2004) to be useful for the structure of their survey. Besides, the study of Veal (2006) is representative for the methods on the analysis. The previous investigated researches are narrow minded focusing on the motivations of festival goers abroad. Considering that there has been little research done on this subject it is unlikely the authors were able t o find revolutionary sources.Show MoreRelatedFestivals, Culinary Tourism And Food Festivals1676 Words   |  7 PagesFestivals, culinary tourism and Food festivals. Defined by the online Oxford dictionary, a festival is ‘an organized series of concerts, plays, or films, typically one held annually in the same place’. 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